Most of us begin our photographic career with what we believe to be a “Passion” for photography. As our interest progresses for this wonderful ﬁeld, we look to convert our new found love into proﬁt. The subsequent steps are crucial to the success that may or may not follow. While this program is a must see for newer photographers, it is also critical for those that want to improve their business and creativity. Organization of the process allows for creativity and perfecting the process leads to proﬁt. The program includes a step by step process to increasing business and proﬁt by examining a pragmatic approach to an artistic endeavor.
Jessica Robertson created Jessica Robertson Photographic Artistry over 15 years ago and currently serves the Richmond, Virginia area from her 3000 square foot retail space in Ashland. With the support of her team, Robin and Karen, Jessica personally photographs over 200 seniors each year. She also photographs families, children, pets, and headshots. These additional 100 sessions a year create a full circle of life studio based upon
The studio’s authentic imagery reﬂects their commitment to timeless, creative, memorable, unique, and storytelling portraiture. In an age of digital manipulation, ﬁlters and ﬂash drives, Jessica hand crafts her images with light and detailed retouching. This dedication to quality and consistency results in superior printed portraits which hang in her clients’ homes and are handed down from generation to generation.
Because of her commitment to her photographic style and her pragmatic business philosophy, Jessica has established a reputation as the premier senior portrait photographer in her area. While Jessica strives to create artistic and consistent high-quality imagery, she recognizes how critical it is to stay focused on the fact that her art is a business. This has always been a crucial aspect of her success.
Although the photography market is ever changing, she has been able to increase her gross sales and proﬁt margin consistently each year. Jessica creates imagery that stands the test of time and forges relationships with her clients that withstand ﬂuctuations in the Jessica holds a degree in Art with a Concentration in Photography from Guilford College.
Jessica has earned her PPA Masters of Photography, VPPA Associate Fellow of Photography, and VPPA Fellow of Photography degrees. And in January of 201 8, Jessica also received her. PPA Master Craftsman degree. Since Jessica 7-5 started competing in PPA’s national print competition, her work has been included in.5 " the esteemed Loan Collection seven times‘ and she has been recognized as Professional Photographer of the Year ﬁve out of the six years she has participated. Through her. professional afﬁliations and print competitions, Jessica strives to constantly improve her skills.
Her professional life is balanced with being married to her husband, John and raising their two girls Grace, age 6, and Jaclyn, age 2. A full and busy life for sure! She is grateful for her family and for her ability to build and maintain a sustainable business based on her passion for photography.