Jeff Poole
Lightroom: Beyond Image Processing
Jeff Poole
Jeff and his wife, Lori, operate Indigosilver Studio located in Wilmington, NC, specializing in boutique boudoir portraiture, Headshots, and luxury wedding photography. Their passion for capturing timeless moments extends beyond their studio through Photo Insight, their dedicated educational platform for photographers.
With over 15 years of experience in wedding and portrait photography, Jeff understands one fundamental truth—the industry is constantly evolving. Success isn’t just about taking great photos; it’s about adapting to change. Through the power of digital marketing, Jeff and Lori have consistently grown their business year after year, regardless of economic shifts.
Recognizing the impact of strategic marketing, Jeff now shares his expertise with the photography community. As Marketing Chair for Professional Photographers of North Carolina (PPNC) he helps the organization with marketing efforts to grow their membership base.
Jeff is passionate about helping photographers elevate their craft and build thriving businesses and hosts a free weekly micro webinar series titled “Momentum” where he discusses all things business and marketing. To sign up visit myphotoinsight.com/momentum to receive the weekly invites.
To work with Jeff & Lori to grow your business visit myphotoinsight.com today.
What you'll Learn
Lightroom to Run Your Studio
The most profitable images aren't made in Lightroom — they're made the moment you press the shutter. This full-day workshop takes you from intentional capture all the way through an AI-powered post production workflow.
Morning — Photographing with Intention to Sell
Shoot for the wall: capture variety, groupings, and orientations that become wall art, albums, and collections
Pose and sequence so images naturally pair together
Plan every session around the products and price points you actually want to sell
Afternoon — Lightroom to Run Your Studio
Master Lightroom's newest features for fast, easy edits
Use keywording, rating, and tagging to keep your portfolio current and strengthen vendor networking
Run intuitive in-person sales that triple your old online averages
Get our favorite time-saving plugins and apps
Streamline your entire post production with AI tools like Imagen and Evoto
From the shutter to the sale, this is how you re-learn your trusty Lightroom to streamline — and grow — your studio.
Ready To Elevate Your Business?
At only $299 to $349 (PPNC members save $100) A PreCon class is sure to pay for itself in no time. Imagine if you were able to book just a few more appointments a year or increase your average sale by a few hundred dollars, how long would it take to make good on this investment? If you think you can't afford a PreCon class before Carolina Photo Expo this year, you can't afford NOT to attend a PreCon class!
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